Business owners and managers know how important it is to find ways for their company to stand out. Most industries see a lot of competition, and if your firm tends to fade into the background, it will be very difficult to convince potential customers to choose your products or services. So every little bit helps. One key area to work on is the marketing and promotional material that your company distributes and gives to stakeholders. Something that you can do to make your business cards, brochures, posters and other print material stand out, is to subject it to UV varnishing. This is a process, which applies a clear layer of liquid onto the paper or board. Then, a UV light is used to hasten the drying process, and the result is a surface that can appear glossy or polished. This already offers a number of key advantages.
Your Materials Look More Professional
Just stop to imagine the different print materials that may have entered your physical inbox recently, or which were handed to you at an event. The flyers or brochures that have a glossy and shiny coat on the surface simply look more professionally done. They feel more finished and classy, similar to a quality magazine. This is in sharp contrast to those materials, which lack that kind of shiny layer, which can feel raw or less elegant. So you need to consider UV varnishing as a way of making your materials stand out. Your customers will notice and appreciate materials with a professional polish, and so you need to discuss with your printing specialists, how exactly to integrate this varnish into your handouts and other collaterals.
UV Varnishing is Flexible
Another important advantage of UV varnishing is flexibility of application. For example, a small business may find that its budget cannot yet handle the use of varnish in all of its handouts and brochures. In this situation, the company can still choose to use UV varnishing, except that it can choose to apply it only to select portions of the material, such as the company name and logo. This still offers the benefit of having a glossy or matte finish on part of the material, but since the surface area covered is much smaller, it becomes a more affordable option.
UV Varnishing is fast
This is something that businesses will appreciate if they need to tailor their materials to specific clients, events or other considerations. Since the UV light allows the varnish to be ready quickly, it becomes possible to take advantage of point of sale printing, even if a particular occasion or use for the materials is fast approaching. Since the turnaround time for the preparation is fast, it becomes possible to devote additional time to finalising the design, and yet the final products will still be ready before the deadline.
http://www.clearpoint-print.com/
Your Materials Look More Professional
Just stop to imagine the different print materials that may have entered your physical inbox recently, or which were handed to you at an event. The flyers or brochures that have a glossy and shiny coat on the surface simply look more professionally done. They feel more finished and classy, similar to a quality magazine. This is in sharp contrast to those materials, which lack that kind of shiny layer, which can feel raw or less elegant. So you need to consider UV varnishing as a way of making your materials stand out. Your customers will notice and appreciate materials with a professional polish, and so you need to discuss with your printing specialists, how exactly to integrate this varnish into your handouts and other collaterals.
UV Varnishing is Flexible
Another important advantage of UV varnishing is flexibility of application. For example, a small business may find that its budget cannot yet handle the use of varnish in all of its handouts and brochures. In this situation, the company can still choose to use UV varnishing, except that it can choose to apply it only to select portions of the material, such as the company name and logo. This still offers the benefit of having a glossy or matte finish on part of the material, but since the surface area covered is much smaller, it becomes a more affordable option.
UV Varnishing is fast
This is something that businesses will appreciate if they need to tailor their materials to specific clients, events or other considerations. Since the UV light allows the varnish to be ready quickly, it becomes possible to take advantage of point of sale printing, even if a particular occasion or use for the materials is fast approaching. Since the turnaround time for the preparation is fast, it becomes possible to devote additional time to finalising the design, and yet the final products will still be ready before the deadline.
http://www.clearpoint-print.com/